Before you sleep for three days straight after sprinting through your campaign, there’s two things you need to handle before these problems spiral out of control.
Let’s be real. Crowdfunding is a bathtub full of baked beans of failure. More than 63% of campaigns fail, and for each failure, there’s a slew of burned backers on the other side.
This is what most crowdfunding consultants don’t talk about.
Find more eyeballs. Increase the conversion rate of those eyeballs. Repeat until funded.
But how do you find those eyeballs, especially when you need them fast?
Fidget Cube, a small desk toy with buttons and clickers to fidget with, raised $6.5 million dollars on Kickstarter.
Within one month of funding, there were already knockoffs flooding the market, month and months before the Fidget Cube was able to ship to backers.
Even after three months of working with a digital brand protection agency, it was too late. The pirates won.
It’s a universal truth that doing stuff is dumb, especially when that stuff conflicts with nap time.
Unfortunately, Super Crowdfunding requires a whole mountain of work, which as we just established, is dumb.
How do we get our backers to not only fund our campaign, but also do the marketing for us as well?
At this moment, there’s 3,881 live campaigns on Kickstarter, and there’s no way anyone is going to sort through every single one of them. I'm definitely not, I'm busy watching garbage videos.
Ok, so you probably know by now that a badass campaign video is essential to launch a campaign over six figures (Remember, campaigns with videos are 85% more likely to fund.)
But what is a “badass video” except for any video on a campaign that got funded?
Last time we covered two common mistakes that really beef up a campaign's conversion pudding; lack of credibility indicators and confusion. We're going to continue this series of how to waft the fart-cloud of low conversion rate from your campaign.
It's been a week. You've been stuck at 23% funding for three days. Despite beating your keyboard senseless every waking hour, no one is buying. The "cancel funding" button becomes more and more tempting with every stagnant hour.
"Why won't people back my crowdfunding campaign?"