Ok, so you probably know by now that a badass campaign video is essential to launch a campaign over six figures (Remember, campaigns with videos are 85% more likely to fund.)
But what is a “badass video” except for any video on a campaign that got funded?
Last time we covered two common mistakes that really beef up a campaign's conversion pudding; lack of credibility indicators and confusion. We're going to continue this series of how to waft the fart-cloud of low conversion rate from your campaign.
It's been a week. You've been stuck at 23% funding for three days. Despite beating your keyboard senseless every waking hour, no one is buying. The "cancel funding" button becomes more and more tempting with every stagnant hour.
"Why won't people back my crowdfunding campaign?"
So your campaign failed. Whether you finished the thirty days or shut it down early, it still hurts to see all that effort come out for naught.
But there's no need for seppuku, as much as as that may sound. Your project is far from over.
Pfft, whenever, it doesn't matter. Just launch! If you build it, they will come!
(Please, please don't do this. It's a joke, no, please, take your hand of the launch button. Please, NO!)
Is your campaign "viral" or viral?
Stretch goals have been a common feature of crowdfunding campaigns for years now, but they can be just as deadly when used wrong.