How safe is your campaign’s launch if your “Ace in the Hole” contacts disappear?
Crowdfunding is an extra bigass topic to wrap your extra bigass noodle around. Reading about how to run a campaign alone is full of shoulds, shouldn'ts, must, and maybes, so it's easy to lose sight of what's important.
But, just like recipes for Gnocchi with Pesto, not all ingredients are equally as important. You can skip the pine nuts (not worth the cost IMO), but you sure as hell can’t forget about adding in the gnocchi because, well, that’s the damn point.
Let’s be real. Crowdfunding is a bathtub full of baked beans of failure. More than 63% of campaigns fail, and for each failure, there’s a slew of burned backers on the other side.
This is what most crowdfunding consultants don’t talk about.
Find more eyeballs. Increase the conversion rate of those eyeballs. Repeat until funded.
But how do you find those eyeballs, especially when you need them fast?
Fidget Cube, a small desk toy with buttons and clickers to fidget with, raised $6.5 million dollars on Kickstarter.
Within one month of funding, there were already knockoffs flooding the market, month and months before the Fidget Cube was able to ship to backers.
Even after three months of working with a digital brand protection agency, it was too late. The pirates won.
It’s a universal truth that doing stuff is dumb, especially when that stuff conflicts with nap time.
Unfortunately, Super Crowdfunding requires a whole mountain of work, which as we just established, is dumb.
How do we get our backers to not only fund our campaign, but also do the marketing for us as well?
At this moment, there’s 3,881 live campaigns on Kickstarter, and there’s no way anyone is going to sort through every single one of them. I'm definitely not, I'm busy watching garbage videos.