Backer Velocity

The Art of Lazy Promotion: How to get your backers to do the marketing for you

It’s a universal truth that doing stuff is dumb, especially when that stuff conflicts with nap time.

Unfortunately, Super Crowdfunding requires a whole mountain of work, which as we just established, is dumb.

How do we get our backers to not only fund our campaign, but also do the marketing for us as well?